Most businesses focus most of their sales effort on acquiring new customers when the fastest way to grow is to focus on existing customers.

The VFD Pro Business Overview Report, Performance Analysis Report, and the Customer Analysis Reports all highlight opportunities to retain and sell more to existing customers. However, the Customer Targeting Model is key to helping your clients identify the existing customers to sell to which is an essential input into building your client’s 5 Year 3 Way Forecast.

The workshop held on Tuesday 6th Oct touched on the VFD Pro Customer Targeting Model and introduced Customer Engagement Specialist Daniel Plowright who provided a host of practical, real-world steps you and your clients can take to make ‘New Client Acquisition’ the last ‘top-up’ activity needed after maximising retention, cross-selling and referrals. If you missed it, you can hear Daniel’s words of wisdom by watching the video below: